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What makes chicken tender, juicy, and delicious? Of course the way it’s cooked is important—final temperature, preparation methods like brining, and whether it’s grilled, broiled, or roasted all contribute to a great piece of chicken. Also crucial is the quality of the chicken you start with, and you might be surprised to learn that the way chicken is processed—more specifically, the way it’s chilled—plays a key role in the tenderness, texture, and overall flavor of the end product. At Smart Chicken, our chilling process (like all of the considerations that go into care and production) is aligned with quality.